I grew up around cameras. My family were photographers, and as a kid I was already shooting on film and developing in a darkroom. That’s where I understood that the process is part of the result.
Later I moved to video. Shooting, editing, figuring out how images work in motion. Then Shenkar happened, and that’s where I fell in love with design. I graduated with a Bachelor of Design in Visual Communication, with a focus on motion. I understood that before anything moves, the design is where it all starts.
After Shenkar I spent five years at SundaySky, where I grew into an art director. That’s where I learned to see the whole picture, not just the frame in front of me. Leading a team of designers and animators taught me more than any single project could.
Today I work independently with tech brands on product launches, brand films, and explainers.
I love typography. I notice it everywhere. Outside of work, my family is everything.
Software: After Effects, Cinema 4D, Illustrator, Photoshop.
Based in Israel. Available remotely.
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