Client
altahq.com
Year
2025
Role
Animator
Field
Motion design, Animation
I want to share an exciting project I worked on as an animator with Alta, a leading AI and data company specializing in revenue growth.
They offer AI-powered agents like Katie, Luna, and Alex, who help businesses grow 24/7.
For this project, we created a promo video for Katie, the SDR agent, explaining what she does and how she simplifies the customer’s process. The goal was to motivate potential clients to start working with Katie. The client wanted to emphasize that Katie is the one taking action and making things happen, so we reflected that in the transitions—for example, showing data sources flowing into Katie.
The biggest challenge was nailing the right pacing. This is a 30-second video, meaning every frame and every animation had to be precise and serve a purpose. Along the way, we had to cut some beautifully designed and animated frames—painful, but sometimes you have to take a step back and ask: Does this serve the bigger picture?
In the opening scene, we conveyed a sense of overwhelm and chaos, then cut to a clean frame with Katie, using contrast to highlight how she brings order to the mess.
In another scene, we visualized how LinkedIn post data transforms into relevant content that Katie finds, making the concept clearer.
After a long workday, I put my daughter Michaela to bed, then jumped back into the project—because I just couldn’t stop.
I strongly believe in creative collaboration. Working with Elior and the Alta team was a perfect example—open dialogue, shared ideas, and a mutual passion for great work.
The client loved the final result, and we met their goals. And for me, it was another reminder that I thrive when working with a great creative team.
Credits:
Creative Director – Elior Siegelwachs
Design – Gal Bulka. Elior Siegelwachs
Animation – Guy Nativ
Ai Animation – Elior Siegelwachs
Content – Elina Papernaya
Sound – Guy Shkedy
