When Etro went public, they wanted more than just an announcement. They wanted to make a statement – on screen, in Times Square. So we used the Nasdaq building itself as the canvas.

We designed the ad to break out of the frame – using sharp shadows and a visual illusion that made the video feel like it was escaping the screen. Because when you’re going public, it should look and feel like a breakout. We didn’t just make a video. We used the medium to amplify the message.

The result? A celebration that looked iconic — and felt unforgettable.